Competitive Analysis
For a more complete understanding of the productivity market, I conducted a competitive analysis with popular travel apps. The common problems for these apps are that they features on flight, hotel booking and entertainment activities like amusement park and skiing. These features are lack of specificity because users can easily find the same suuggestion through Google.
Persona
People around 26-35 years old, who want to have an in-depth exploration, not just going to amusement park.
Ideas
How might we...
1. Redesign categories of activities
2. Add a new feature which collects and shows all public posts from social media like instagram and Reddit using related tag
Users tend to rely on social media to look for a hidden gem in their trip. If this feature added then users don’t have to search through another app. It will extend the time users spend on this app, and help gain potential revenue such as advertisement fees.
Task
Provide trip suggestions and tips in an travel app.
